Firefly Brands is a privately held U.S. Multinational company founded in 1997 by Sascha Blasi dubbed by the media as the Bad Boy, Good Guy, Billionaire. He has been credited with being the first to introduce the world to online gambling over twenty-five years ago with You Won it.com, now known as Billionaire, Billion Dollar Ticket, which is the company’s flagship brand.

Since its inception, the company has experienced tremendous growth making it one of the “fastest growing privately held companies in America” as described by BUSINESS 2.0 MAGAZINE and has a valuation of $6 billion. As Firefly continues to specialize in discovering and uncovering untapped niche markets in the online sector, in recent years, the company has grown into more than just being a dominant force on the web, as they have expanded their interests into several markets including innovative product development, entertainment, luxury estate development, mobile applications, claim-staking and hypercar development. Firefly is headquartered in Florida with business operations and satellite offices around the world including New York, Tennessee, Canada, and France. Firefly Brands and its founder will be featured in an upcoming reality show to air on CNBC in the coming months.